Design Situation

Advertising is currently a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. Many International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns to pomote there businesses to the public and to gain customers.

Design Brief

In this project I am going to redesign the logo for Sony. I will also design and make a piece of packaging for one of their products, the Sony DSC-TX9 Cybershot 3D digital camera. Eventually I will design and create and poster for that product, to help to increase brand awareness of the product and to attract potential buyers to the item.

Initial Specification

My product will have to do the following:

• Display the product that is for sale.
• Attract potential buyers.
• Include any key information about the product.
• Look aesthetically pleasing.
• Stand out from other products on the market.

Sony

In this product design post I have chosen to redesign the the logo for the major consumer electronics company, Sony.

History

Sony corporation was established over 60 years ago and is now one of the leading manufacturers of electronic products for the consumer and professional markets. The company was founded in 1946 by Masaru Ibuka and his colleague Akio Morita, and went to release the Sony TR-55, Japans first commercially produced radio. Later in 1955 this company became Sony, formed by the combination of the word ‘sonus’ (the root of sonic and sound) and ‘sonny’ (a familar term for a boy in 1950‘s America.) The company has continued to succeed over the last few decades, with products ranging from Sony Ericsson Phones and Televisions, to games consoles such as the PS3. Sony's constant innovation has led to it's success and it is always trying to adapt its products to the consumers needs.

Logo

The picture above displays the evolution of the Sony logo since it was first created. Since 1957 there has been little change in the design, and therefore I think the logo needs to be re-designed to make it more modern and stand out more, rather than just looking plain and old-fashioned.

I plan to do this by using a different type of font, and by perhaps adding a small and simple image next to the logo, as well as by altering the backgrounds of the image. Overall I aim to make Sony’s logo appear more unique, and more attractive to buyers, without making the logo look unrecognisable to its customers.

Graphic Theory