Design Situation

Advertising is currently a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. Many International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns to pomote there businesses to the public and to gain customers.

Design Brief

In this project I am going to redesign the logo for Sony. I will also design and make a piece of packaging for one of their products, the Sony DSC-TX9 Cybershot 3D digital camera. Eventually I will design and create and poster for that product, to help to increase brand awareness of the product and to attract potential buyers to the item.

Initial Specification

My product will have to do the following:

• Display the product that is for sale.
• Attract potential buyers.
• Include any key information about the product.
• Look aesthetically pleasing.
• Stand out from other products on the market.